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The Michigan Wolverines beat the Alabama Crimson Tide 90 to 77 in this year’s March Madness.

Picture by: SOPA Images Limited | Alamy

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Why March Madness brings Americans together

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Jennifer Yung-Coak in New Hampshire, United States

16-year-old Jennifer explains the appeal of the annual US men’s collegiate basketball tournament

Across the US, the arrival of March brings warmer weather, blooming flowers, Spring Break, St Patrick’s Day and, arguably the most important, March Madness. Suddenly, everyone, from die-hard sports fans to people who don’t follow sports at all, is glued to their screens.

Welcome to a basketball tournament full of unpredictability and excitement.

March Madness – officially the NCAA (National Collegiate Athletic Association) Division I men’s basketball tournament – is a single-elimination (or knockout) tournament of 68 collegiate/university teams where the last team standing is crowned national champions. First held in 1939, it lasts three weeks.

 

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Teams are placed in one of four regions and ranked from 1st to 16th seed based on their season’s performance. They compete in seven rounds in the hope of reaching the penultimate round, known as the Final Four, to “punch a ticket” (qualify) for the final.

Winning, doing well or being a standout player in the tournament can catch the attention of scouts and land you a spot in the NBA – the National Basketball Association, the US’s professional basketball league. Many famous NBA players were previous March Madness Heroes.

Golden State Warriors’ star player Steph Curry brought the underdogs Davidson Wildcats all the way to the Elite Eight in 2008 with multiple standout performances. Anthony Davis of the LA Lakers led the Kentucky Wildcats to their eighth NCAA title in 2012, bagging the MVP (most valuable player) award at the same time.

Other famous names have also won the tournament during their college career, including Michael Jordan, Magic Johnson, Bill Russell and Kareem Abdul-Jabbar.

So, what makes March Madness different from many professional sports leagues? Unpredictability. Usually, the dominant teams or reigning champions control the narrative. Easy lineups or nailing the number 1 draft pick (here’s a useful guide to basketball terminology) can make your season. But March Madness is full of surprises.

The knockout format means that one bad game will end a team’s entire season, no matter their ranking or record. The high-stakes pressure creates moments where anything can happen – and they often do.

This year’s March Madness lived up to the hype, with an average of 10.3 million viewers during the Elite Eight (the final eight teams). The tournament was full of exciting matchups and heartbreaking upsets, all coming together in a thrilling final between UConn (University of Connecticut) and Michigan (University of Michigan). The favoured Michigan Wolverines emerged victorious.

Despite missing out on the national championships, UConn pulled off a big upset with a “buzzer beater” in the Elite Eight by knocking out tournament favourites Duke.

Other standout moments that captured fans’ hearts included: 9th-seed Iowa (University of Iowa) beat defending champions UF (University of Florida); 11th-seed VCU (Virginia Commonwealth University)’s major comeback against UNC (University of North Carolina); and 12th-seed High Point (High Point University) beat Wisconsin (University of Wisconsin).

Cinderellas, community and the bracket

But aside from the exciting game of basketball itself, what makes this tournament so special? How does a collegiate competition go beyond the sport to captivate such a massive and diverse audience? It all boils down to the bracket – basically, a table of results.

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  • A bracket for the final stage of the 2025 March Madness tournament.

    Picture by: Patti McConville | Alamy

  • The tournament comes with a bracket challenge. Filling out a March Madness bracket is a ritual for many Americans. The rules are simple: predict the outcome of every game. Whether you’re carefully studying team stats or picking winners based on vibes and colour, it is a simple game that anyone can participate in.

    The odds of creating a perfect bracket has the probability of 1 in 9.2 quintillion, giving the game low stakes and adding to the fun.

    Predictions going wrong only adds to the madness! When a low-seed team knocks a favourite, millions of brackets are immediately busted. These are called “Cinderella moments”, when underdogs defy critics, which is what makes the tournament so enjoyable.

    With the rise of social media, the shared excitement has been brought to another level. TikTok and Instagram are filled with highlights, reactions, opinions and memes. One buzzer beater or one missed pass can turn a player from hero to zero. This never-ending cycle of streams keeps fans engaged long after the final buzzer rings.

    It turns the tournament into a conversation. Whether you’re posting your bracket or reacting to a post, you become part of something bigger. You become part of a community.

    Families watch games together. Friends compete for perfect brackets. Classmates and colleagues bond over the scoreboard. At a time where the world feels so divided, such shared excitement matters. For a few weeks, people from all different backgrounds are brought together by upsets and celebration.

    So whether your predicted national champions were eliminated by week two or walked away with the title, you are part of the madness.

    Written by:

    author_bio

    Jennifer Yung-Coak

    Sport Section Editor 2026

    New Hampshire, US

    Jennifer Yung-Coak, born in 2009 in Hong Kong, studies in New Hampshire, United States. She joined Harbingers’ Magazine in August 2025 as part of the Japan Newsroom programme, where she began contributing articles to the magazine.

    Since then, she has written on topics including architecture, international relations and human rights, while also bringing her enthusiasm for athletics to the newsroom. Her consistent work and dedication to the magazine led to her appointment as Sport Section Editor for 2026.

    Jennifer is interested in design, business and economics, and plans to continue her studies at an American university.

    In her free time, she enjoys travelling, drawing and playing sports, and also takes part in volunteer programmes working with children.

    Jennifer speaks English, Cantonese and Chinese.

    Edited by:

    author_bio

    ​​Sofia Vorobei

    Culture Section Editor 2026

    Vergel, Spain

    sports

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